JCB came to us having identified a need for a new digital experience to connect the brand with a younger audience, their parents, and collectors.
Out of this was born the idea for the replacement of the former JCB Fans website with a more modern approach under the name JCB Explore.
The website would need to be a hub for JCB’s younger audience to come together and become more connected to the brand through children’s activity-based content, such as colouring-in sheets, as well as the parents and collectors alike, through the production of insightful articles.
Alongside driving the brand message, the JCB Explore website needed to serve a purpose of promoting JCB’s merchandise to parents, such as kids toys and clothing, which would be sold via a third-party website, JCB Shop, as well as a collection of retailers.
Following the website launch, JCB wanted to increase awareness of the JCB Explore brand and reach more mainstream awareness.