5 Social Media Pitfalls Small Businesses Must Avoid for Business Growth

For small businesses with tight control over resources and budgets, delving into social media might seem daunting and almost an impossible task. But, however overwhelming it may appear, in a digital-driven environment, social media should be an essential part of your marketing strategy. Any small business aiming to expand its audience and build connections must […]

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What Is E-Commerce: Understanding E-Commerce and Its Marketing Strategies

The landscape of commerce has undergone a remarkable transformation over recent years. Gone are the days when traditional brick-and-mortar stores dominated the market. Due to the rise of e-commerce, buying and selling have taken on an entirely new dimension.  But what is e-commerce, and how can businesses effectively market their products or services in the […]

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Google & Yahoo Introduce New Bulk Email Sending Rules: What It Means For Email Marketing

To make sure emails stay safe and reliable, Google and Yahoo are rolling out some fresh Email Sender Guidelines. This means that it’s more important than ever to ensure that your email communications are of the highest quality. To ensure that the emails you send are as ‘deliverable’ (likely to arrive in your audience’s inbox) […]

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5 Important Things Your Website Needs To Succeed

In the ever-evolving digital landscape, a website is a crucial component of any business or personal brand. It serves as your virtual storefront, a platform to showcase your offerings, and a method to connect with your audience. However, not all websites are created equal, and the success of yours hinges on certain key elements. Whether […]

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The Perfect Pairing: SEO and Social Media

Search Engine Optimisation (SEO) and organic social media may appear as two distinct digital marketing methods, but in reality, they harmonise and amplify each other’s strengths – provided you know how to effectively do so. First, let’s remind ourselves of what they entail. SEO focuses on optimising your website to enhance visibility on search engine […]

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Top 5 E-commerce Trends for 2023

In the world of e-commerce, staying ahead of the curve is essential for success. With new technologies and shifting consumer behaviours, it can be challenging to keep up with the latest trends. That’s why in this article, we will be discussing the five most important e-commerce trends we expect to see in 2023. These trends […]

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Creating Engaging Social Media Content in 2023: The Ultimate Guide

As we move into 2023, one thing is sure: social media isn’t going anywhere. In fact, with more and more people across the globe getting access to the internet, it’s safe to say that the social media presence of brands will only increase. This ultimate guide will give you all the tips and tricks you […]

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Marketing nightmares and horrors: common digital marketing mistakes

Making mistakes is inevitable, especially when doing something for the first time. However, some mistakes can be more costly than others, and this is especially true when it comes to digital marketing. Read on to discover the worst mistakes that might make your dream website a nightmare! Digital marketing is essential for any business that […]

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Getting the most out of PPC and SEO

Digital marketing contains a lot of different moving parts, which means you’ve always got to stay on top of the latest trends, constantly experiment to see what works best and find new ways to reach your target audience. But perhaps one of the most important elements of a successful digital marketing strategy is making sure […]

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Let’s Talk Tone of Voice – From Social Media to Emails – Get Your Style Right

Copywriting is a huge part of any online marketing strategy. It’s how you communicate with your customers, and it’s essential to get it right. Your tone of voice can make or break your branding – it’s the first thing people notice when interacting with your company. In this blog post, we’ll discuss the tone of […]

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How long does SEO take to work?

When it comes to SEO, there’s a lot of misinformation about how long it takes for results to happen. Some people believe that SEO is a short-term strategy that can generate quick results by building many links at once, while others think it’s a long-term investment that takes months or even years to see any […]

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Core Web Vitals: The Essential Guide

Core Web Vitals (CWV) are a set of metrics that Google uses to measure the performance of a page on a website, taking into account both actual and perceived page speed, but also the user experience (UX). What are the 3 Core Web Vitals? There are three page speed and user experience metrics within Core […]

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4 Top Keyword Research Hacks

There are a lot of myths and misconceptions when it comes to keyword research. Many people believe that you need to spend ages finding the right queries and that you need an arsenal of tools and expensive software at your disposal to be successful. However, this isn’t always the case. In fact, there are a […]

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How Do I Begin a Digital Marketing Career?

If you’re thinking of starting a digital marketing career, now is one of the best times to do so. The demand for digital marketing professionals is high, and the skills you learn will be in-demand for years to come. But where do you start? In this blog post, we’ll walk you through the steps to […]

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Google is Sunsetting Universal Analytics 1st July 2023

Google is sunsetting Universal Analytics on 1st July 2023. This means that businesses using Universal Analytics will need to migrate to the new Google Analytics 4 (GA4) platform before that date. If you are using Universal Analytics, now is the time to start planning your migration. In this blog post, we will discuss what you […]

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4 Tried & Tested SEO Quick Wins

SEO is a strategy that should be looked at in terms of the long-term gains it can bring. When done correctly, SEO can provide a strong foundation for sustainable online success and can help you grow your business. While an SEO strategy should always be viewed as long-term effort leading to a steady growth, that […]

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How to Set up a Google My Business Profile That Actually Performs

If you’re like most business owners, you want to find ways to increase traffic to your website. One great way to do this is by setting up a Google My Business profile. This will help your local SEO and give customers the ability to find your business on Google Maps. In this blog post, we’ll […]

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All Clicks and No Conversions? You Need CRO

When it comes to website design and digital marketing, you want to ensure that you are getting the most bang for your buck. And what better way to do that than implementing Conversion Rate Optimisation (CRO)?  CRO is the process of increasing the percentage of visitors who take the desired action on your website, such […]

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What Makes A Reliable Digital Marketing Agency? + Some Red Flags To Watch Out For

Over the past decade or so we’ve experienced an increased demand for digital services. Businesses of all sizes have been gradually shifting their advertising budgets towards building online visibility as opposed to focusing on traditional advertising platforms.  The pandemic accelerated this process and forced a lot of companies to accept the fact that we are […]

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How to Make Your Content Marketing Stand Out

When creating content, it’s essential to make sure that it stands out from the rest. If your blog posts look and sound like everyone else’s, then you’re not going to attract readers – and you won’t generate leads or sales. In this blog post, we’ll give you tips for writing better blog posts that will […]

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10 Digital Marketing Bad Habits to Give Up Now

Are you guilty of any of the following digital marketing bad habits? If so, it’s time to give them up! This blog post will discuss ten bad habits that can hold you back from success in your digital marketing campaigns – and what to do instead. Bad Habit #01: Focusing on vanity metrics It’s easy […]

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The Best Way To Make Your Instagram Account Stand Out

With billions of Instagram profiles out there, it’s not easy to get your account to stand out, especially if you are new to the site. Here are a few tips to make your account stand out, which will hopefully result in a bigger following for you or your business. When making your account (or giving […]

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How To Start Marketing Your Business On Pinterest

Pinterest is an absolutely amazing site to market your business on, as a lot of people love using it to find inspiration for all parts of their life! Like anything, the thought of starting a business Pinterest account can be daunting if you haven’t used the site or set up a business page before. This […]

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What Is PPC? The Ultimate Beginners Guide

What is PPC? Pay-per-click (PPC) advertising, also known as cost per click (CPC), is a form of internet marketing and advertising which involves the payment of money to a website owner, publisher or another business in exchange for displaying an advertisement.

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5 Reasons You Need A Mobile-Friendly Website For Your Business

When was the last time you looked at your website from your mobile phone? If you always seem to be looking at it from your laptop, then it makes sense why you might not think anything needs changing, but you need to start thinking about how mobile users are experiencing your site.

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How To Market Your Business On A Budget

Budget-friendly marketing is a hot topic on the minds of small business owners. With all the talk about how to market products and services effectively, we couldn’t help but wonder “What if you are working on a tight budget, or don’t have an in-house marketing team?”

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How To Get More Views On Your Business’s TikTok Videos

So you’ve started a TikTok account for your business, but it’s not booming the way you thought it would, so what are the next steps on tackling this issue? Well it’s time to start putting some work into understanding what makes TikTok’s successful, and this article is a great place to start!  To start with, […]

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