Creating Engaging Social Media Content in 2023: The Ultimate Guide


By Kat Williamson

Wednesday, 30th November 2022

As we move into 2023, one thing is sure: social media isn’t going anywhere. In fact, with more and more people across the globe getting access to the internet, it’s safe to say that the social media presence of brands will only increase.

This ultimate guide will give you all the tips and tricks you need to create social media content that will have your followers coming back for more. 

Know your Audience 

Before you can start creating content, you need to know who you’re making it for.

Some questions to think about…

  • Who are your target customers?
  • What are their interests?
  • What platforms are they most active on?

Once you have a good understanding of your target audience, you can start thinking about the kind of content that will resonate with them.

Keep it Short and Sweet 

In today’s fast-paced world, people don’t have the attention span for long-winded posts or videos. Get your point across as quickly and concisely as possible, whilst also making sure you focus on entertaining and visually engaging your audience.

Make Use of Visuals 

Posts with visuals are far more likely to be shared than those without. So whether you’re using photos, infographics, videos, or a combination of all three, make sure your posts include some sort of visual element to grab your audience’s attention.

Understanding the Platform

Understanding what kind of content is most likely to succeed on each platform is key when creating content. Here’s a breakdown of the most popular types of content on each platform: 

  • Facebook: photos, videos, live videos, articles 
  • Twitter: tweets, hashtags, images, GIFs 
  • Instagram: photos, reels, stories 
  • LinkedIn: articles, video posts, long-form posts 
  • Pinterest: pins, boards, GIFs 
  • YouTube: videos 
  • Snapchat: snaps, filters, lenses 

Keep it Regular 

Consistency is key when it comes to social media—especially if you want people to keep coming back for more. That means posting regularly, responding promptly to comments and messages, and keeping your brand presence strong across all platforms. 

If you want to stay ahead of the curve and ensure your content is truly engaging, it’s important to partner with an agency that knows what they’re doing. At atomicboost, we specialise in creating social media content that your audience will love, so contact us today to learn more about how we can help you achieve your social media goals in 2023.

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"From the very beginning, Atomic exhibited a high level of professionalism and expertise. The team took the time to understand our brand, its values, and our target audience. The social media strategies and campaigns that were developed were not only creative and engaging but also tailored perfectly to resonate with our audience."

Charlotte Assinder, Brand Manager

"This was always going to be a complex web development project. However, AtomicMedia have not only delivered the best Window and Door specifier in our industry, but have also significantly increased our lead generation as part of the ongoing digital marketing strategy."

Paul Roper, Marketing Director

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