Search Engine Optimisation (SEO) and organic social media may appear as two distinct digital marketing methods, but in reality, they harmonise and amplify each other’s strengths – provided you know how to effectively do so.

First, let’s remind ourselves of what they entail. SEO focuses on optimising your website to enhance visibility on search engine result pages (SERPs) like Google or Microsoft Bing. The greater your website’s visibility in SERPs, the higher the likelihood of it being discovered and clicked on by your ideal audience.

On the other hand, social media is about connecting and nurturing relationships with your ideal audience through content as the primary attraction. This long-term nurturing strategy aims to convert your ideal audience into loyal customers.

Leveraging both strategies together fortifies your overall marketing goals and below, we will explore 5 ways they achieve this.

1. Sharing content that’s informed by keywords ?

Implementing your SEO keyword research into your social content is a great way to target your ideal audience, backed by data and evidence.

Social content needs to resonate with its community and integrating keywords into captions or content headlines can significantly enhance its impact.

2. Social drives more traffic to your website ?​

Consistently attracting a substantial volume of visitors to your website plays a pivotal role in achieving better rankings in SERPs.

Social contributes to this effort by sharing links that guide users to your website, consequently boosting web traffic.

3. Website pages get indexed quicker ?

Web pages become visible on SERPs after they have undergone a process known as indexing. Search engines use indexing to discover new and updated web pages before adding them to their index (database).

Your web page will only appear on SERPs once it has been successfully indexed.

The challenge lies in achieving a speedy indexation.

Social can support this by driving substantial traffic to your web page, thereby attracting the attention of search engines. This increased visibility can accelerate the indexing process and open doors for improved ranking opportunities.

4. Generate new content ideas ?

Social listening allows you to gather feedback, comments and insights from your nurtured social community regarding your services or products.

Sharing this information with your SEO team can be a valuable source for generating content ideas that resonate with your target audience, increasing the likelihood of drawing them in and appearing for an increased number of relevant keywords that may not have been discovered during the keyword research phase.

5. Social profiles can appear in SERPS ?

A well-populated social profile with imagery, regular posting and links can appear in SERPs.

In an ideal situation, when a potential customer searches for a service or product you offer on Google, they should find not only a relevant web page from your website but also your brand’s social media profiles.

This reduces the likelihood of a competitor occupying search results and bolsters your brand’s online presence.

Overall, it’s well worth incorporating social media into your SEO strategy, as well as applying your SEO best practices to your social activity.

Both methods strengthen your online presence and when considering both together, they fuse to maximise your brand’s reach and impact in the digital landscape.

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