Making mistakes is inevitable, especially when doing something for the first time. However, some mistakes can be more costly than others, and this is especially true when it comes to digital marketing.
Read on to discover the worst mistakes that might make your dream website a nightmare!
Digital marketing is essential for any business that wants to remain competitive, but it’s also a constantly evolving field. What may have worked a few years ago might not work today, so it’s important to stay up-to-date on the latest trends. Otherwise, you risk making one or several of these common digital marketing mistakes.
Nightmare One: Neglecting SEO
One of the most common digital marketing mistakes business owners make is neglecting SEO in the first place.
To ensure your website appears as one of the top results when potential customers search for keywords related to your business, you need to invest time and resources into SEO. This can include anything from conducting keyword research to optimising your website’s title tags and meta descriptions.
You don’t want your website to be hiding away on pages two, three or four, do you?
Nightmare Two: Not Having a Plan
One of the most common mistakes businesses make when marketing online is not having a plan.
It is important to set goals and objectives for your digital marketing campaign and create a strategy for how you will achieve those goals.
Imagine a horror film, the characters who run around like headless chickens with no escape plan always get caught. However, the characters who plan, and adapt, are the ones who get out of the monster’s clutches.
Trying to accomplish too many things at once without a plan is a recipe for disaster. Not only will you likely not achieve your goals, but you will also waste time and money.
Nightmare Three: No Visual Content
Another mistake businesses make when embarking on a digital marketing campaign is failing to incorporate visual content or implementing it with errors.
Users are visual-focused, and incorporating images and videos into your content will make it more likely to capture and hold their attention. In addition, images and videos are excellent for social media, where they have a higher chance of going viral and reaching a larger audience.
However, remember to implement video schema to utilise the SERP rich results, as well as consider accessibility, including adding subtitles and transcriptions and alt text to images. Lastly, ensure you use appropriately sized images or compress them if possible. A slow site will scare away your users.
Nightmare Four: Ignoring Data
Data analytics can be frightening, but don’t close your eyes and pretend it isn’t there!
It is an essential part of any digital marketing campaign, yet many businesses fail to take advantage of the wealth of information at their fingertips because they don’t know how to analyse it effectively.
By working with a data analyst or taking some time to learn how to properly measure your metrics, you can adjust your campaign as needed to ensure maximum effectiveness.
Nightmare Five: Not Having a Mobile-Friendly Website
Finally, another mistake businesses make regarding their digital marketing efforts is not having a mobile-friendly website.
With over half of all internet traffic now coming from mobile devices, it’s essential that your website be optimised for smaller screens.
If not, you run the risk of losing potential customers who will quickly become frustrated with trying to navigate your site on their phone and click away before making a purchase or converting in some other way.
Make sure your website isn’t monstrous on mobile, test on different devices, and optimise for the mobile-first index.
Don’t be a digital marketing villain! Avoid these five common digital marketing mistakes, and you’ll be well on your way to developing a successful campaign that helps you achieve your desired results, whether generating leads, increasing sales, or growing your brand awareness.
atomicboost is the digital marketing partner of choice for many businesses because we take the guesswork out of digital marketing. We can help you implement a digital marketing strategy that works. Contact us today to get started.