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Driving 43% growth in B2B leads

TruFrame is the third-largest fabricator of uPVC windows and doors in the UK, known for premium, hand-finished products with superior energy efficiency. Entering their next phase of growth, TruFrame wanted to enhance their digital experience to showcase the quality of its products and service across its digital portfolio.

The brief

TruFrame approached Boost with a desire to enhance the digital experience that its existing and potential customers interact with. They wanted to reflect the quality of its products throughout the website, from the look and feel, to the user experience, and the imagery.

At the same time, TruFrame was keen to cement its position in the competitive industry by raising brand awareness amongst those in the window and door trade, and positioning itself as a thought-leader on all industry-related topics.

In a nutshell, the revamped website had to deliver a feeling of quality, be in keeping with the brand guidelines, and provide the groundwork for building its standing in organic search.

The strategy

Despite being the third largest fabricator of uPVC windows and doors, TruFrame came to Boost with keyword rankings that didn’t add up.

Working closely with TruFrame’s internal marketing team, Boost devised a comprehensive keyword strategy, designed to refocus the website towards a trade audience, as opposed to a homeowner audience.

Through strategic copywriting of website copy, alongside supporting content in the form of in-depth articles, Boost helped develop the TruFrame website into an informational powerhouse on everything to do with being a window and door installer, positioning the business as a thought leader and a trustworthy partner.

Backing up the SEO was a comprehensive PPC strategy designed to drive a B2B audience to the website looking for a manufacturer or supplier of windows and doors. At the same time, the PPC helped inform the SEO efforts by utilising the rich keyword data set that was collected via Google Ads. This allowed us to identify new keywords, as well as inform understanding of keywords that converted well vs those that didn’t. This allowed  a more efficient use of time by focusing on the areas more likely to drive improved results.

The results.

59%

increase in organic search traffic in a 12-month period

43%

increase in leads in a 12-month period

110%

increase in B2B PPC leads at no additional cost

We work with...

"From the very beginning, Atomic exhibited a high level of professionalism and expertise. The team took the time to understand our brand, its values, and our target audience. The social media strategies and campaigns that were developed were not only creative and engaging but also tailored perfectly to resonate with our audience."

Charlotte Assinder, Brand Manager

"This was always going to be a complex web development project. However, AtomicMedia have not only delivered the best Window and Door specifier in our industry, but have also significantly increased our lead generation as part of the ongoing digital marketing strategy."

Paul Roper, Marketing Director

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