We chose to execute our strategy across two channels, leveraging the active and established audience that Urban Eat had on Facebook and the potential for an even more significant content impact on Instagram.
To enhance Urban Eat’s social strategy and content pillars, we adopted a more organised approach to guide our content’s direction and purpose. With Urban Eat’s distinctive bold and energetic brand identity in mind, we eagerly set out to create designs that mirrored their lively and playful character, all in alignment with our strategic objectives.
Our content pillars primarily revolved around entertaining elements like games, trends, memes, and similar content that connects well with a B2C audience, occasionally complemented by self-promotional posts. Ensuring that every piece of content we shared resonated with Urban Eat’s unique style, tone, and exuberance was our utmost priority.