SEO is a strategy that should be looked at in terms of the long-term gains it can bring.
When done correctly, SEO can provide a strong foundation for sustainable online success and can help you grow your business.
While an SEO strategy should always be viewed as long-term effort leading to a steady growth, that doesn’t mean you can’t employ a few quick wins to give your campaign a little boost. Try out some of the techniques we tested and see how they work for you.
Re-optimise older content
Although producing new, original content is always a key part of any SEO strategy, it’s worth taking the time to periodically review your older content too.
Re-optimising, re-purposing and updating your historic pages can bring you just as many benefits – if not more – than creating new material, so don’t forget about them!
Uncover new keyword opportunities
Regular review of your site’s targeted keywords is crucial to SEO success.
Make sure to regularly audit your keyword list and use tools like AccuRanker’s Keyword Discovery tool to find new opportunities. This will help you stay ahead of the competition and continue to drive traffic to your site.
The Keyword Discovery tool is an invaluable resource for site owners and SEOs. It allows you to see not only the keywords your site currently ranks for, but also new key phrases that you may not have considered targeting before. This gives you the ability to re-optimise your site based on what your visitors are actually searching for. If you want to stay ahead of the competition, make sure to use this tool often to find new opportunities for growth.
Utilise internal linking
Internal linking is often overlooked as most SEOs focus mainly on external links. However, they are still an important part of your SEO strategy.
By creating a well-thought out internal linking structure, you can help improve your website’s crawlability and indexing, which can lead to better search engine rankings.
Leverage the power of cognitive bias
Applying this understanding of how our brains work can help you in your own SEO strategy.
When you are creating titles and meta descriptions, remember to use numbers, dates, question marks and other specific details that will stand out to a searcher scanning through the results. This is because, according to cognitive bias principle, our brains are trained to look up for things they can grasp onto, things that stand out.
As you continue your SEO journey, keep in mind that these quick wins are only a small part of what’s necessary to achieve sustainable growth. There is no “silver bullet” when it comes to SEO, and the best approach is always to diversify your efforts and be patient. Implementing even a few of the techniques we’ve outlined here can help you get started on the right foot, so good luck and happy optimising!