When was the last time you looked at your website from your mobile phone? If you always seem to be looking at it from your laptop, then it makes sense why you might not think anything needs changing, but you need to start thinking about how mobile users are experiencing your site. So here’s 5 reasons why you need a mobile-friendly website:
1. Google looks for mobile-friendly sites in its search results as a ranking metric. This is so people that are searching on mobile devices will be receiving a better experience when they click on websites that are made for small screens, as they can navigate it easily. If your business doesn’t have a mobile-friendly website, sadly it will be pushed down in the Google search page, which is obviously an extremely bad thing for you and your business.
2. Visitors click less if your site is not mobile-friendly. A study by HubSpot shows that mobile visitors are 2x more likely to leave a website if they have a bad experience with it. A so-called “click through rate” or CTR – which measures the number of people who clicked on a link, compared to the total number that saw it – is .09% for desktop computers and .18% for mobile devices. That rate will continue to go down if your site isn’t optimised for mobile users.
3. It will be easier to market your business through social media. Of course some people use social media on the computer, but most of the users are scrolling on their mobile, as pages like Instagram are designed to be used on peoples phones. If you’re marketing your business using social media, (which if you haven’t started yet, you should read this blog post: ) then your potential customers will most likely be mobile users, and if they then click onto your site and it isn’t working very well for them, they’ll quickly click away.
4. You can’t afford to ignore mobile SEO. Over 50% of web traffic comes from mobile devices, which is a huge chunk of your market. Not only this, but you’re also leaving money on the table by not optimising your site for smart phones and tablets. For some businesses, mobile search volume and advertising revenue will be greater than desktop in the not-too-distant future. A lot of your competitors will already have this knowledge, so don’t let them take your potential earnings.
5. Mobile SEO can give you a competitive edge. If you follow a few simple guidelines, you can use your optimised site to generate more traffic and ultimately make more money. According to HubSpot, “now that mobile is such a large part of the Internet (and search in general), this will obviously be very important for marketing through social media, search campaigns, etc. Of course, getting your site to rank highly will be important for organic SEO as well.” To learn more about how you can increase your site’s traffic and revenue through mobile optimisation programs, keep an eye on this website!