So you’ve started a TikTok account for your business, but it’s not booming the way you thought it would, so what are the next steps on tackling this issue? Well it’s time to start putting some work into understanding what makes TikTok’s successful, and this article is a great place to start!
To start with, it’s important when creating videos to keep your content relevant to TikTok and the platforms users. Identify what your target market is and make content that you think they’re going to enjoy. TV viewers don’t watch anything that does not apply to them as a TV viewer, but they’ll watch shows that include their favourite actors, and content they’re interested in. This is similar to how Tiktok works, people only want to watch content that pertains to them as a viewer, so if you want more views on TikTok, you have to make your content relevant to the community that uses TikTok.
Secondly, to get a little more technical, getting more views on TikTok can easily be linked to hashtags, so it’s beneficial to make sure your content is in line with some hashtag rules. You want to identify the right hashtags to use, making sure to use key words that fit with your content, and also use hashtags that have given other videos more engagement.
Gaining popularity on TikTok isn’t just about your videos, it’s about your business as a brand. Identify what your brand voice is and stick to that whenever you’re responding to comments. Pair this with your business’s image and apply across all of your social media, not just TikTok.
To get more views on your video, you have to make sure your content is engaging. We know this is easier said than done, but thinking about what you as a viewer would want to see is a great place to start. Do your research and find what is lacking in your area of business, whether this is behind the scenes content, or something about the industry only a select few would know.
The most important thing with any social media is to have fun with it, make content that you enjoy and others are sure to follow. Mix this with our ways to get more views on TikTok, and you’ll see an increase in no time!