When creating content, it’s essential to make sure that it stands out from the rest. If your blog posts look and sound like everyone else’s, then you’re not going to attract readers – and you won’t generate leads or sales.

In this blog post, we’ll give you tips for writing better blog posts that will help you stand out from the competition.

Tip #01: Stay on topic 

It’s crucial to stay on topic when writing a blog post. If you go off track, you’ll lose your readers’ attention. You want to make sure that your posts are focused and relevant. 

Keep your paragraphs short and use bullet points or numbered lists to help break up the text whenever possible. 

And remember, less is more – if you can say something in a few words, don’t bother with a paragraph.

Tip #02: Use images and infographics

Images and infographics are a great way to break up the text and add visual interest to your blog posts. They also help illustrate your points and make them easier to understand.

 Make sure you don’t forget a featured image so when your content gets shared, it stands out from other links.

Tip #03: Write for your audience

When writing a blog post, it’s important to remember your audience. You want to make sure that your content is relevant and exciting. So take the time to learn about your readers and write for them specifically.

• Who are our audience?
• What are their needs? 
• What information are they looking for?
• How can we help make their lives better? 

Start creating this content.

Tip #04: Use keywords strategically

Keywords are an essential part of SEO. Use them strategically to improve your ranking on search engines. Conduct keyword research to see what your users are searching and asking and see what you can realistically optimise for. 

Make sure you look at your competitors to see how they are doing it and how you can improve. Be sure to include keywords throughout the text – but don’t overdo it! No one wants to read something that sounds like it has been written just to stuff as many keywords in as possible.

Tip #05: Be authentic

When writing a blog post, it’s essential to be authentic. Trust is a huge factor for brands online nowadays and users will spot inauthentic brands a mile away. 

Your readers will appreciate the honesty and transparency. So don’t try to be someone you’re not – write openly and let your brand shine through.

Tip #06: Use headlines that capture attention

Headlines are an essential part of content marketing. If you want people to read your blog posts, you need attention-grabbing headlines. So take the time to brainstorm some catchy headlines that make people want to read more. 

It is also vital to write catchy metadata to draw in others by click-worthy text when your link is shared. This will increase your clickthrough rate and, hopefully, leads.

Tip #07: Break the rules

Don’t be afraid to stand out and be different. If you can find a way to make your content unique, readers will notice. If you find a fantastic content idea that is slightly different from your usual type of content, it is worth trying to create it to see how it performs. 

You may be surprised by the results. Surprising, intriguing and unique ideas are the share-worthy content that goes viral.

atomicboost are experts in crafting content that delivers value. Our multi-skilled teams work together to produce click-worthy pieces and help increase brand awareness. Our team will get to know your audience, create a strategy for your brand, then craft exciting and engaging works that your users will love. Whether you want shares, leads, or increased traffic, to get help with your content marketing strategy, contact us today or email hello@atomicboost.co.uk or phone (0)115 882 0890!