If you’re like most business owners, you want to find ways to increase traffic to your website. One great way to do this is by setting up a Google My Business profile. This will help your local SEO and give customers the ability to find your business on Google Maps.
In this blog post, we’ll discuss how to set up your Google My Business profile and provide some tips for making it work well for your business.
First, you’ll need to create a Google My Business account and verify your business. This can be done by visiting the Google My Business website and clicking on the “Start now” button.
Next, you’ll need to fill out your business information. Be sure to include your business name, address, and phone number. You’ll also need to choose a category for your business. Once you’ve verified your account, you can start optimising your profile.
There are a few things you can do to optimise your Google My Business profile:
- Include keywords in your business description
- Add photos and videos
- Respond to reviews
- Encourage customers to leave reviews
- Use post features
Once you’ve verified your business, you’ll be able to fill out your profile information. Be sure to include all relevant information about your business, such as your hours of operation, including special hours or holiday hours, contact information, and products or services offered.
You can also add different attributes to your business profile such as woman-led, wheelchair-accessible entrances/parking, payments accepted and much more dependent on the business category you choose.
You should also add photos and videos to your profile to give potential customers a better idea of what your business is all about, including a company logo and pictures of the outside of your business.
Once you’ve completed your profile, it’s essential to keep it up-to-date with any changes in your hours or contact information. You should also regularly check for reviews and respond accordingly. As well as responding to reviews, you can encourage customers to leave reviews.
This will help you build trust and credibility with potential customers. Additionally, use the post features available on Google My Business to share updates about your business whether it is a new promotion or a COVID-19 related update. This is a great way to keep your customers informed about what’s going on at your company.
By taking these steps, you can ensure that your Google My Business profile is working well for your business and helping to increase traffic to your website.
Google My Business offers an analytics dashboard on your profile with data to see how well you perform. At atomicboost, we regularly use this information, among many other things, to help inform and improve our clients’ digital marketing local SEO strategies.